Insights
Practical notes for operators buying, branding, or building SEO services and tooling.
Technical SEO checklists without the theater
A short ordered checklist and what to skip when tools disagree.
SEO content briefs that survive editors
Brief sections, intent notes, and review gates writers will actually use.
Local SEO naming that stays clear
Naming patterns for multi-location versus single-market offers.
SEO metrics that matter to operators
Metric tiers: leading, lagging, and board-safe charts worth funding.